Hot Print Sample Photography
Hot Printed Product Photography
Hot Print or Foil printing is a speciality printing process which uses heat, pressure and metallic paper (foil). This is used to create different shiny designs and graphics on various materials. Foil printing gives the focus area an incredible look.
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This technique is an application of metallic or pigmented foil on to a solid surface by applying a heated die on to the foil. This makes it permanently stick to the surface below which leaves the design of the die, regardless of whether it’s a small, intricate design or a larger surface area.
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The challenge is how to capture the visual effect aspect of the hot printed area from the real-live vision we see directly with our eyes and duplicate the same sight into a photographed pictures.
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However this can be achieved by adjusting factors like camera settings, lightning position, tone, brightness, etc.
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Art Direction, Photography